Interactive video for your website

Interactive Video

Let visitors choose what they want to hear.

Bring a human face to your website.

Let visitors choose what interests them, continue to another video, open the right page or move straight to a form.

Example video

Hi! What would you like to hear about?

How it worksSee an exampleTalk to us
Each choice, its own pathNext video, a page or a form.

Why Interactive Video?

Turn video into a guided journey.

A normal video tells the same story to everyone. With branching video paths, each visitor chooses what they want to explore.

Make it personal

Put a real person on your website to welcome, explain and guide.

Make it relevant

Let visitors choose the topic, question or path that matters to them.

Guide the next step

Continue with another video, open a relevant page or take the visitor straight to a form.

See it in action

One video. Different paths.

Start with a simple welcome. Then let the visitor decide where the experience goes next.

  1. Start with video

    Introduce yourself, your product, service or topic.

  2. Give them a choice

    Ask what they want to know, explore or do next.

  3. Continue the right journey

    Play another video or guide them to relevant content.

  4. Make the next step easy

    Open the right page or take them directly to a form.

An example journey. Click the choices in the video.

Presenter speaking in an example Interactive VideoExample video

Hi! Great to see you. What would you like to hear about?

Playing…

Create with SuperQuest

Build the conversation around your visitor.

Create the journey you want your visitors to experience.

Add your videos. Add choices. Connect each choice to the right next step. Then preview the whole journey before publishing it on your website.

  • Video
  • Choice
  • Next video, page or form

We can also help you plan the journey, write the script and film the videos.

Journey: Website welcomePreview
  1. VideoWelcome
  2. ChoiceWhat would you like to hear?
  3. VideoHow it works
  4. Page/examples
  5. FormContact us

Your brand

Your people. Your videos. Your brand.

Customise the experience so it feels like a natural part of your website.

Use your own videos, content, choices and visual style to create an experience that fits your brand and customer journey.

Brand ALight and calm
Brand BBold and playful
Brand CDark and modern

More than Interactive Video

Connect video with the rest of the journey.

Interactive Video is one of the interactive experiences you can create with SuperQuest. Use video to introduce an idea, then continue the journey with another SuperQuest experience when it makes sense.

Interactive Video + Chooser

Introduce the options, then help visitors choose.

Interactive Video + Form

Explain first, then make it easy to get in touch.

Interactive Video + Survey

Ask the question personally, then collect structured feedback.

Interactive Video + Quiz

Introduce the topic with video, then invite people to take part.

Use cases

Where could an Interactive Video help?

Welcome website visitors

Put a face to your business and help people decide where to go next.

Explain products and services

Let visitors choose what they want to understand instead of making everyone watch the same presentation.

Guide customers

Ask what they are interested in and lead them towards relevant information.

Generate leads

Build a simple video funnel: explain the value first, then open a form when the visitor is ready.

Answer common questions

Let visitors choose a topic and watch the answer that matters to them.

Create campaign experiences

Turn campaign traffic into an interactive video journey with clear choices and next actions.

Publish on your website

Be there when visitors want to engage.

Add your Interactive Video to your website as an interactive pop-up.

Visitors stay in control. They can open the experience when they want guidance, explore the topics that interest them and continue to the next step.

Have a question?Watch a short answer
Closed: a friendly invitationOpen: the full Interactive Video
Example video

Hi! What would you like to hear about?

How it worksSee an exampleTalk to us

FAQ

Questions about Interactive Video

An Interactive Video is a branching video experience, sometimes called a video chatbot, that lets website visitors choose what they want to explore and what happens next. Their choices can lead to another video, a relevant webpage or a form.

A normal video follows one fixed sequence. An Interactive Video gives the visitor choices, allowing different people to follow different paths through the content.

Yes. You can create branching journeys where a visitor’s choice determines which video they see next.

Yes. You can use a choice to move visitors directly to a form when they are ready to take action.

Yes. You can customise the content and design so the experience feels like part of your website and brand.

You can add the Interactive Video to your website as an interactive pop-up that visitors can open and explore.

No. Interactive Video is one of the interactive experiences you can create and manage with SuperQuest, a website activation platform.

Get started

Give visitors a more human way to explore your website.

Create an Interactive Video that lets people choose what they want to hear and guides them towards the right next step.

One platform. Many possibilities.

Build the experience your customer journey needs.

Guide customers, generate leads, collect insight, teach, engage or entertain with interactive experiences built and managed in SuperQuest.

  • Product Finder
  • Chooser
  • Calculator
  • Quiz
  • Survey
  • Rating
  • Assessment
  • Games
  • Interactive Video
  • Gamification
  • And more