Why did we build SuperQuest?
Why did we build SuperQuest? At J&Co, we’ve been creating engaging digital content for our clients for 20 years now. Small campaigns, extensive learning experiences, and everything in between. …
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Conversion doesn’t start with a form – here’s how to turn a website visitor into a customer
Conversion doesn’t start with a form – here’s how to turn a website visitor into a customer A website can have a lot of traffic and still receive too few enquiries. …
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5 questions your website could ask visitors – and how to make the most of them
A good website doesn’t need lots of questions. It needs the right questions. The purpose of these questions is to help us understand the visitor’s needs, objectives, circumstances and schedule. …
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What happens before a lead is generated? How a website visitor becomes a good lead
A lead isn’t generated by a form alone. Before that happens, the visitor needs to stop, take an interest and realise that the company could help them in their specific situation. …
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7 reasons why website visitors leave without taking any action – here’s how to get them to stay
Summary: Visitors don’t always leave because they’re not interested. Often, the website simply makes navigating it too much of a hassle. A clear next step, …
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10 ways to make a website engaging
Most websites still operate on the same principle: the company provides information and the visitor reads it. The visitor browses the services, examines the references and tries to …
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67 % of B2B buyers want to proceed without a sales representative – what does this mean for websites?
The B2B purchasing process is increasingly taking place before the first discussion with a sales representative. According to a study published by Gartner in 2026, …
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Static vs. interactive websites – which serves the customer better?
A traditional website provides information and leaves the choice up to the visitor. An interactive website can ask visitors about their situation and use their answers to help them find the right option. …
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