Interactive video for your website
Interactive Video
Let visitors choose what they want to hear.
Bring a human face to your website.
Let visitors choose what interests them, continue to another video, open the right page or move straight to a form.
Example videoHi! What would you like to hear about?
Why Interactive Video?
Turn video into a guided journey.
A normal video tells the same story to everyone. With branching video paths, each visitor chooses what they want to explore.
Make it personal
Put a real person on your website to welcome, explain and guide.
Make it relevant
Let visitors choose the topic, question or path that matters to them.
Guide the next step
Continue with another video, open a relevant page or take the visitor straight to a form.
See it in action
One video. Different paths.
Start with a simple welcome. Then let the visitor decide where the experience goes next.
Start with video
Introduce yourself, your product, service or topic.
Give them a choice
Ask what they want to know, explore or do next.
Continue the right journey
Play another video or guide them to relevant content.
Make the next step easy
Open the right page or take them directly to a form.
An example journey. Click the choices in the video.
Example videoHi! Great to see you. What would you like to hear about?
Example videoEvery choice can lead to its own video, a page on your website or a form.
Example videoHere’s a page that matches what you chose. Take a look!
Next stepYou’re on the right page now.
Opened: Examples page
Next stepLeave your details and we’ll get back to you.
Get in touch
Your nameYour emailThanks! This is where your form sends the lead onwards.
Create with SuperQuest
Build the conversation around your visitor.
Create the journey you want your visitors to experience.
Add your videos. Add choices. Connect each choice to the right next step. Then preview the whole journey before publishing it on your website.
- Video
- Choice
- Next video, page or form
We can also help you plan the journey, write the script and film the videos.
VideoWelcome- ChoiceWhat would you like to hear?
VideoHow it works- Page/examples
- FormContact us
Your brand
Your people. Your videos. Your brand.
Customise the experience so it feels like a natural part of your website.
Use your own videos, content, choices and visual style to create an experience that fits your brand and customer journey.
More than Interactive Video
Connect video with the rest of the journey.
Interactive Video is one of the interactive experiences you can create with SuperQuest. Use video to introduce an idea, then continue the journey with another SuperQuest experience when it makes sense.
Interactive Video + Chooser
Introduce the options, then help visitors choose.
Interactive Video + Form
Explain first, then make it easy to get in touch.
Interactive Video + Survey
Ask the question personally, then collect structured feedback.
Interactive Video + Quiz
Introduce the topic with video, then invite people to take part.

Use cases
Where could an Interactive Video help?
Welcome website visitors
Put a face to your business and help people decide where to go next.
Explain products and services
Let visitors choose what they want to understand instead of making everyone watch the same presentation.
Guide customers
Ask what they are interested in and lead them towards relevant information.
Generate leads
Build a simple video funnel: explain the value first, then open a form when the visitor is ready.
Answer common questions
Let visitors choose a topic and watch the answer that matters to them.
Create campaign experiences
Turn campaign traffic into an interactive video journey with clear choices and next actions.
Publish on your website
Be there when visitors want to engage.
Add your Interactive Video to your website as an interactive pop-up.
Visitors stay in control. They can open the experience when they want guidance, explore the topics that interest them and continue to the next step.
Example videoHi! What would you like to hear about?
FAQ
Questions about Interactive Video
An Interactive Video is a branching video experience, sometimes called a video chatbot, that lets website visitors choose what they want to explore and what happens next. Their choices can lead to another video, a relevant webpage or a form.
A normal video follows one fixed sequence. An Interactive Video gives the visitor choices, allowing different people to follow different paths through the content.
Yes. You can create branching journeys where a visitor’s choice determines which video they see next.
Yes. A choice can direct visitors to a relevant product, service or content page.
Yes. You can use a choice to move visitors directly to a form when they are ready to take action.
Yes. You can customise the content and design so the experience feels like part of your website and brand.
You can add the Interactive Video to your website as an interactive pop-up that visitors can open and explore.
No. Interactive Video is one of the interactive experiences you can create and manage with SuperQuest, a website activation platform.
Get started
Give visitors a more human way to explore your website.
Create an Interactive Video that lets people choose what they want to hear and guides them towards the right next step.
One platform. Many possibilities.
Build the experience your customer journey needs.
Guide customers, generate leads, collect insight, teach, engage or entertain with interactive experiences built and managed in SuperQuest.
- Product Finder
- Chooser
- Calculator
- Quiz
- Survey
- Rating
- Assessment
- Games
- Interactive Video
- Gamification
- And more