Chooser lead generator

Turn website visitors into qualified leads.

Ask the right questions, understand what each visitor needs and guide them towards the right product, service, content or next step.

Create your Chooser
Book a free consultation
Step 1 of 4Chooser

What are you looking for?

Pick an answer and watch the lead insight update.

Lead insightUpdates with every answer
Looking forBusiness solution
Suggested next stepRequest an offer

Website lead generation

Help visitors choose. Generate better-qualified leads.

People come to your website with different needs. Chooser helps each visitor find the right way forward while helping you understand what they’re looking for.

Guide visitors to the right solution

Ask relevant questions and guide people towards the product, service, content or next step that fits their needs.

Qualify leads as they go

Each answer gives you more context about what the visitor needs, values and is looking for.

Make the next step feel natural

Help first. Then invite the visitor to request an offer, leave their details or take another relevant action.

Learn what your visitors need

Turn visitor choices into useful customer insight for marketing, sales and your wider customer journey.

Interactive lead generation

One question leads to the next.

Instead of sending every visitor to the same form, create a journey that responds to their answers. Try it: pick an answer and the next question adapts.

A smiling woman in warm light, thinking about her options
Question 1 of 4Live example

What are you looking for?

Each answer decides what you see next.

Create with AI

Build your Chooser in minutes.

Tell Toaster, our friendly AI assistant, what you want to achieve and who you want to guide.

AI creates a useful starting point for your questions and journey. Then edit the content, paths, outcomes and design to make it yours.

AI gets you started. You stay in control.

Create with Toaster
Create questSo, what would you like to create, and who is it for?
  1. Type
  2. About
  3. Details
    Describe your idea

    Create a Chooser that helps visitors find the right service for their business, then invites them to request an offer.

    Website or web shopoptionalyourcompany.exampleThe site is read for context. A WooCommerce shop’s products are read too, so a Product chooser recommends real products with prices and links.
    Anything else?optionalAudience, tone, result profiles or products that must appear.
    BackNext

    Interactive decision tree

    Create a different path for every need.

    Build a simple journey or a more detailed decision tree. Each answer can determine what the visitor sees next.

    Ask the right questionsUnderstand what the visitor needs, one relevant question at a time.
    Create different pathsUse each answer to determine which question, content or action comes next.
    Add images and videoUse visual content and video to introduce the journey, explain options or make the experience more personal.
    Guide towards the right outcomeLead visitors to a product, service, information, offer request or another relevant next step.

    Visual Chooser

    Use images as answer options so visitors can choose at a glance.

    Choice-based Chooser

    Clear questions and answer options that branch into the right path.

    Video Chooser

    Open with a personal video, then let the visitor choose where to go.

    Lead qualification

    Know what your lead needs before you contact them.

    A name and email tell you who someone is. Their Chooser journey can tell you what they’re looking for.

    When a visitor becomes a lead, their answers give your team useful context for the next conversation.

    Understand the need

    See the answers and choices that led to the enquiry.

    Capture the lead

    Ask for contact details at the right point in the journey.

    See the journey

    Understand what the visitor selected and where their choices led.

    Continue the conversation

    Use what you’ve learned to make the next conversation more relevant.

    Start the sales conversation further ahead.

    New leadExample view · just now
    EJ
    Emma Johnson
    Looking for
    Business solution
    Priority
    Lead generation
    Company size
    20–50 employees
    Timing
    Within 3 months
    Next step
    Request an offer
    Journey
    1. Business solution
    2. More leads
    3. Easy to manage
    4. 3 months
    5. Offer request

    Your brand, your experience

    Make it look and feel like your brand.

    Your Chooser should feel like part of your website, not a separate tool.

    Nordic BankStep 1 of 4

    What are you looking for?

    • A solution for my business
    • The right product
    • Information and guides
    • Talk to an expert
    Next
    pop!studioStep 1 of 4

    What are you looking for?

    • A solution for my business
    • The right product
    • Information and guides
    • Talk to an expert
    Next
    novaStep 1 of 4

    What are you looking for?

    • A solution for my business
    • The right product
    • Information and guides
    • Talk to an expert
    Next

    Lead generation & customer guidance

    What do you want to help your visitor do?

    Find the right product

    Turn a large product range into a guided choice.

    Choose the right service

    Ask about the visitor’s needs and guide them towards the most relevant service.

    Request the right offer

    Collect useful information first, then invite the visitor to request an offer.

    Understand their needs

    Ask relevant questions to understand what a potential customer is looking for.

    Find the right information

    Guide visitors towards relevant content on information-heavy websites.

    Find the right next step

    Direct different visitors towards the action, content or contact that makes sense for them.

    Publish your Chooser

    Inline or pop-up. Put it where visitors need it.

    Choose how your Chooser becomes part of the website experience.

    1Inline

    Inline on the page

    Embed Chooser directly into your content, product or service page so visitors can start the journey right where they are.

    2Pop-up

    As a pop-up

    Let visitors open Chooser when they want help choosing, finding information or taking the next step.

    3Standalone

    Standalone

    Publish Chooser as its own experience and share it directly in campaigns and other channels.

    Freedom to create

    Build once. Adapt whenever you need.

    Create a Chooser for one product, service or campaign, then reuse what works.

    Update whenever you need

    Keep questions, content and outcomes current as your offering changes.

    Clone and adapt

    Use an existing Chooser as the starting point for another experience.

    Create for different audiences

    Adapt the journey for different customer needs, markets or campaigns.

    Manage in one place

    Create and manage your interactive experiences in SuperQuest.

    Create your lead generator

    Ready to turn more website visits into useful conversations?

    Help visitors find what they need and give your team more context when they’re ready to talk.

    Create your Chooser
    Book a free consultation

    Website activation platform

    One platform. Endless possibilities.

    SuperQuest is a website activation platform for creating, publishing and managing interactive experiences. Start with Chooser, then create Product Finders, calculators, surveys, quizzes, games and more.

    • Product Finder
    • Chooser
    • Calculator
    • Quiz
    • Survey
    • Personality Test
    • Rating
    • Assessment
    • Games
    • Video Popup
    • Gamification
    • And more